Geoffrey Moore's "Zone to Win" in 13 Seconds

I love Geoffrey Moore. This one never gets old (Zone to Win). In a nutshell, to remain relevant any company must:

1. Modernize your existing operating model as quickly as possible, while

2. Positioning your company to catch the next wave in a new, disruptive line of business

The key? You have to measure success entirely differently at each step. #transformation

Check out Geoffrey's book here.